PureHer.Co

Our Ingredients

Transparency is everything

Our Philosophy

We believe you have the right to know exactly what goes on your skin. Every ingredient in our products is chosen for a specific reason — no fillers, no fluff, no greenwashing. We publish our full ingredient lists and explain what each one does.

BHA — Salicylic Acid

A beta-hydroxy acid that is oil-soluble, meaning it can penetrate deep into pores to dissolve the buildup that causes ingrown hairs. It also has anti-inflammatory properties that help calm post-hair-removal redness. We use it at a concentration of 0.5–1%, which is effective yet gentle enough for regular use.

AHA — Glycolic Acid

An alpha-hydroxy acid derived from sugarcane that works on the skin's surface to exfoliate dead skin cells, improve texture, and fade post-hair-removal marks and hyperpigmentation. We use it at a low concentration to ensure efficacy without irritation.

PHA — Gluconolactone

A polyhydroxy acid that provides the gentlest form of exfoliation, making it ideal for sensitive skin types. Unlike AHAs and BHAs, PHAs have a larger molecular size, meaning they work more slowly and with less potential for irritation. They also have antioxidant and humectant properties.

Niacinamide (Vitamin B3)

One of the most versatile skincare ingredients available. Niacinamide brightens skin tone, reduces the appearance of dark spots, strengthens the skin barrier, minimizes pores, and has anti-inflammatory properties. We use it at 5%, the concentration shown to be most effective in clinical studies.

Licorice Root Extract

A natural brightening ingredient that inhibits the enzyme responsible for melanin production, helping to fade dark spots and hyperpigmentation without the irritation associated with synthetic brighteners like hydroquinone.

Centella Asiatica

A botanical extract with powerful calming and healing properties. It reduces inflammation, supports collagen production, and accelerates skin recovery — making it ideal for use after hair removal.

What We Never Use

Parabens · Sulfates · Artificial fragrances · Alcohol (drying) · Mineral oil · Microplastics · Hydroquinone · Formaldehyde-releasing preservatives · Animal-derived ingredients